Retail Strategy
At MCL, we know retail and we can demonstrate real-time experience in influencing and developing strategies for our clients.
Through detailed research and analysis, we have the ability quickly to identify the issues facing a retail business and implement practical and achievable solutions. One of our guiding principles is to consider retail from the customer viewpoint - and we encourage our clients to do the same.
This hasn't been achieved through sitting behind desks but through the real experience of our team members in delivering sales growth and profitability for a variety of multi-site retail operations. And not just in head offices - we've also managed and motivated field management teams to achieve sales and profitability targets.
The team's experience has been enhanced by the management of the inevitable downsizing and/or merging of retailers in recent years. We've provided guidance on the integration and cultural change of two diverse retail businesses, as well as implementing and managing a downsizing program involving the closure of thirty stores and associated redundancies.
MCL has real experience in
- Simplifying head office and store structures to increase profitability and improve communication with stores and store staff
- Revenue growth, product placement, merchandising, store layout, customer flow and replenishment
- Creating and delivering bespoke training programs across the full range of retail related issues, focused on store staff and management as well as sales teams, support staff and regional/head office teams
- Retail and retail property industry, providing assessments on new store locations and acquisitions
- Town centre reviews for retailers, the property market and local authorities enabling existing and future retail potential, impact and growth opportunities to be identified
- Helping non-retailers "do" retail
- New store openings - management and co-ordination
